SharePoint 2010 - How to configure multiple search core results web parts on a page?

What?

How to configure multiple search core results web parts on a SharePoint 2010 page?

Why?

So what's a big deal in dropping multiple search core results web parts on one page?

When multiple search core results web parts exist on a page each with own query specified in either "Append Text To Query" or "Fixed Keyword Query", then one of the search core results web parts returns wrong results.

SharePoint Search: How to exclude part of a page / partial page from being indexed by SharePoint Search?

What?

How to exclude part of a page / partial page from being indexed by SharePoint Search?
Out of the box, SharePoint provides a mechanism for excluding publishing pages from the search index by any number of criteria, but what if you want to exclude only parts of a page? This becomes useful when you have content on numerous pages that contains common keywords. 

Why?

Scenario 1:

For example, say you have a search results webpart in your page layout to display your latest press release: "Product A just announced". That means all the pages that are created using that page layout will have "Product A" in them.  When someone performs a search for "Product A" they will get back every page in your site that is created using that page layout, instead of just the press release and related product pages. To prevent this, we need to prevent SharePoint from indexing that content when it’s performing a crawl.

OR

Scenario 2:

You want to index a regular non-SharePoint web site. Usually, it’s your company’s public-facing web site. That site has common navigation on every page with terms such as Contact, Locations, Privacy Policy, About, etc. that you don’t want to be indexed. If it is indexed, every time a user types in "contact", they end up having every page on the site returned in the search results.

Slides from SharePoint Saturday: The Conference DC on 12th August 2011

Here are the slides from Slides from my SharePoint session given on August 12 2011 at SharePoint Saturday The Conference in Washington DC titled "Leverage Search and Customize to your Brand within SharePoint 2010" as promised.

Topic: 

Leverage Search and Customize to your Brand within SharePoint 2010

Details:

The enterprise search capabilities built in to SharePoint 2010 provide an easy win for organizations seeking to achieve a quick return on their SharePoint investment. This technical deep dive will include a discussion of search configuration best practices, strategies for maximizing SharePoint's capabilities, and simple customizations that can take your search experience to the next level.

Leverage Search and Customize to your Brand within SharePoint 2010 - by Chaitu Madala